2024 · North Carolina

Rental yield in North Carolina

In 2024, the typical rental in North Carolina produced a gross yield of 4.8% $1,338/mo median rent against a $333K median home value, ranking 23rd of 51 states.

4.8%

Gross rental yield

below the 4.9% U.S. median

$1,338/mo

Median gross rent

incl. utilities (ACS)

$333K

Median home value

owner-occupied (ACS)

ProInvestorHubHighest-yield metros in North CarolinaAnnual rent ÷ home value, top 12NC statewideFayetteville, NC7.0%%Jacksonville, NC6.4%%Goldsboro, NC6.2%%Rocky Mount, NC6.1%%Greensboro-High Point, NC5.2%%Virginia Beach-Chesapeake-Norfolk, VA-NC5.1%%Burlington, NC5.1%%Winston-Salem, NC4.9%%Greenville, NC4.8%%Charlotte-Concord-Gastonia, NC-SC4.8%%Wilmington, NC4.8%%Pinehurst-Southern Pines, NC4.5%%Source: CFPB HMDA 2025 · proinvestorhub.comProInvestorHub

North Carolina metros by yield

Metropolitan areas in North Carolina with at least 65,000 residents, ranked by gross rental yield.

MetroGross yieldMedian rentMedian value
Fayetteville, NC7.0%$1,334/mo$227K
Jacksonville, NC6.4%$1,389/mo$262K
Goldsboro, NC6.2%$1,087/mo$212K
Rocky Mount, NC6.1%$1,000/mo$198K
Greensboro-High Point, NC5.2%$1,171/mo$271K
Virginia Beach-Chesapeake-Norfolk, VA-NC5.1%$1,556/mo$363K
Burlington, NC5.1%$1,218/mo$289K
Winston-Salem, NC4.9%$1,102/mo$271K
Greenville, NC4.8%$986/mo$246K
Charlotte-Concord-Gastonia, NC-SC4.8%$1,594/mo$400K
Wilmington, NC4.8%$1,578/mo$397K
Pinehurst-Southern Pines, NC4.5%$1,346/mo$361K
Durham-Chapel Hill, NC4.3%$1,598/mo$441K
Raleigh-Cary, NC4.3%$1,674/mo$466K
Hickory-Lenoir-Morganton, NC4.2%$934/mo$266K
Asheville, NC4.0%$1,396/mo$421K

Frequently asked questions

What is the gross rental yield in North Carolina?

In 2024, North Carolina had a gross rental yield of 4.8% — $1,338/mo median gross rent against a $333K median home value. That ranks 23rd of 51 states (1 = highest yield). Nationally the figure was 4.9%.

Which North Carolina metros have the best rental yield?

Among North Carolina metros covered by the data, gross yield was highest in Fayetteville, NC (7.0%), Jacksonville, NC (6.4%), and Goldsboro, NC (6.2%).

Does this account for expenses or financing?

No. Gross yield is a top-line market screen — it excludes property taxes, insurance, vacancy, management, and financing. Use it to compare markets, then run a specific deal through a cap-rate or cash-flow calculator.

How investors finance deals in North Carolina

Yield shows where the numbers work; our Investor Financing Report for North Carolina shows the rate premium, denial rate, and DSCR lending investors face there.

Source: U.S. Census Bureau, American Community Survey 2024 1-year estimates. Gross rental yield = (median gross rent × 12) ÷ median home value. A market screen, not a net return.