2024 · South Carolina
Rental yield in South Carolina
In 2024, the typical rental in South Carolina produced a gross yield of 5.1% — $1,272/mo median rent against a $300K median home value, ranking 18th of 51 states.
5.1%
Gross rental yield
above the 4.9% U.S. median
$1,272/mo
Median gross rent
incl. utilities (ACS)
$300K
Median home value
owner-occupied (ACS)
South Carolina metros by yield
Metropolitan areas in South Carolina with at least 65,000 residents, ranked by gross rental yield.
| Metro | Gross yield | Median rent | Median value |
|---|---|---|---|
| Sumter, SC | 7.9% | $1,110/mo | $169K |
| Florence, SC | 6.2% | $1,023/mo | $197K |
| Augusta-Richmond County, GA-SC | 5.7% | $1,243/mo | $262K |
| Columbia, SC | 5.6% | $1,257/mo | $270K |
| Spartanburg, SC | 5.3% | $1,139/mo | $258K |
| Myrtle Beach-Conway-North Myrtle Beach, SC | 5.3% | $1,433/mo | $325K |
| Greenville-Anderson-Greer, SC | 4.9% | $1,236/mo | $300K |
| Charleston-North Charleston, SC | 4.8% | $1,714/mo | $430K |
| Charlotte-Concord-Gastonia, NC-SC | 4.8% | $1,594/mo | $400K |
| Hilton Head Island-Bluffton-Port Royal, SC | 4.5% | $1,903/mo | $511K |
Frequently asked questions
What is the gross rental yield in South Carolina?
In 2024, South Carolina had a gross rental yield of 5.1% — $1,272/mo median gross rent against a $300K median home value. That ranks 18th of 51 states (1 = highest yield). Nationally the figure was 4.9%.
Which South Carolina metros have the best rental yield?
Among South Carolina metros covered by the data, gross yield was highest in Sumter, SC (7.9%), Florence, SC (6.2%), and Augusta-Richmond County, GA-SC (5.7%).
Does this account for expenses or financing?
No. Gross yield is a top-line market screen — it excludes property taxes, insurance, vacancy, management, and financing. Use it to compare markets, then run a specific deal through a cap-rate or cash-flow calculator.
How investors finance deals in South Carolina
Yield shows where the numbers work; our Investor Financing Report for South Carolina shows the rate premium, denial rate, and DSCR lending investors face there.
Run a South Carolina deal
Source: U.S. Census Bureau, American Community Survey 2024 1-year estimates. Gross rental yield = (median gross rent × 12) ÷ median home value. A market screen, not a net return.