2024 · Wisconsin
Rental yield in Wisconsin
In 2024, the typical rental in Wisconsin produced a gross yield of 4.7% — $1,142/mo median rent against a $295K median home value, ranking 28th of 51 states.
4.7%
Gross rental yield
below the 4.9% U.S. median
$1,142/mo
Median gross rent
incl. utilities (ACS)
$295K
Median home value
owner-occupied (ACS)
Wisconsin metros by yield
Metropolitan areas in Wisconsin with at least 65,000 residents, ranked by gross rental yield.
| Metro | Gross yield | Median rent | Median value |
|---|---|---|---|
| Racine-Mount Pleasant, WI | 5.4% | $1,202/mo | $267K |
| Kenosha, WI | 5.4% | $1,289/mo | $287K |
| Janesville-Beloit, WI | 5.3% | $1,150/mo | $259K |
| Wausau, WI | 5.0% | $1,023/mo | $244K |
| Oshkosh-Neenah, WI | 4.9% | $1,029/mo | $250K |
| Fond du Lac, WI | 4.9% | $951/mo | $234K |
| Duluth, MN-WI | 4.8% | $993/mo | $249K |
| La Crosse-Onalaska, WI-MN | 4.8% | $1,087/mo | $275K |
| Appleton, WI | 4.7% | $1,164/mo | $298K |
| Eau Claire, WI | 4.6% | $1,135/mo | $295K |
| Minneapolis-St. Paul-Bloomington, MN-WI | 4.5% | $1,444/mo | $384K |
| Sheboygan, WI | 4.5% | $976/mo | $261K |
| Green Bay, WI | 4.3% | $1,052/mo | $295K |
| Milwaukee-Waukesha, WI | 4.3% | $1,177/mo | $331K |
| Madison, WI | 4.2% | $1,437/mo | $416K |
Frequently asked questions
What is the gross rental yield in Wisconsin?
In 2024, Wisconsin had a gross rental yield of 4.7% — $1,142/mo median gross rent against a $295K median home value. That ranks 28th of 51 states (1 = highest yield). Nationally the figure was 4.9%.
Which Wisconsin metros have the best rental yield?
Among Wisconsin metros covered by the data, gross yield was highest in Racine-Mount Pleasant, WI (5.4%), Kenosha, WI (5.4%), and Janesville-Beloit, WI (5.3%).
Does this account for expenses or financing?
No. Gross yield is a top-line market screen — it excludes property taxes, insurance, vacancy, management, and financing. Use it to compare markets, then run a specific deal through a cap-rate or cash-flow calculator.
How investors finance deals in Wisconsin
Yield shows where the numbers work; our Investor Financing Report for Wisconsin shows the rate premium, denial rate, and DSCR lending investors face there.
Run a Wisconsin deal
Source: U.S. Census Bureau, American Community Survey 2024 1-year estimates. Gross rental yield = (median gross rent × 12) ÷ median home value. A market screen, not a net return.